Campaign Analytics
Use campaign analytics and event history to review performance and operational outcomes.
On this page
Overview
campaign analytics helps SendFlow teams keep performance visibility and post-launch campaign review organized inside one workspace instead of scattering setup and campaign work across disconnected tools.
Use this guide as a practical operating reference for admins, staff, and campaign managers who need repeatable workflows.
What to manage
The goal is to keep the workspace readable for the whole team while making sure the data, setup, and delivery flow stay accurate.
When ownership is clear, SendFlow becomes easier to scale across audiences, templates, campaigns, and sending infrastructure.
- Review event history after important launches.
- Compare campaign outcomes across channels.
- Use analytics alongside usage and logs, not in isolation.
- Share findings with the wider workspace team.
Recommended workflow
Use a simple operating flow whenever your team is working on campaign analytics.
This keeps planning, review, and execution aligned before anything goes live.
- 1Open the campaign analytics view after the send.
- 2Review the timeline and campaign events.
- 3Compare usage totals, delivery behavior, and audience scope.
- 4Capture anything the next campaign should improve.
- 5Use the findings during planning for future sends.
Review checklist
A short review step usually prevents configuration drift, wrong audience targeting, or noisy campaign logs later.
Ask a second team member to confirm changes when the guide affects live delivery, routing, or workspace-wide assets.
- The campaign timeline is complete.
- The team can explain the result clearly.
- Lessons learned are visible for future operators.
- Analytics are tied back to real campaign decisions.
Analytics should improve the next campaign
The real value of campaign analytics is not only reporting what happened, but helping the workspace run the next send more cleanly.